THE NOTSWOLDS
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ENGLAND’S FORGOTTEN HEARTLAND
WELCOME TO THE NOTSWOLDS
Perfectly situated at the centre of England, the Notswolds is where a timeless rural heritage meets modern life. From handsome country homes and leafy village greens, to vibrant market towns and celebrated schools, this is a region offering the rare luxury of both quality, and the time and space to enjoy it.
Notswolds | nɒts-wəʊldz
noun (often used with “the”)
1. A quietly remarkable region of rural England, north of the Cotswolds, encompassing Rutland and the surrounding shires.
2. Geographical. Where the honey-coloured seam of oolite limestone begins its journey from Lincolnshire, south to the Cotswolds, defining the architectural character of towns and villages across the region.
3. An alternative countryside ideal. Characterised by rolling fields, heritage villages, and an understated richness of craft, culture, and community.
A NEW CHAPTER IN ENGLISH COUNTRY LIVING
Here in the heartland of the country lies a landscape rich in character, energy and creativity. Centred around Rutland (England’s smallest county), and encompassing the borderlands of Northamptonshire, Nottinghamshire, Lincolnshire, Cambridgeshire and Leicestershire, the Notswolds is one of England’s most exciting emerging regions.
Unhurried, unspoilt and understated. The Notswolds is a place where limestone shapes the character of streets and squares, rolling pastures give way to ancient woodland. An invitation back to nature, to craft, and a gentler way of living.
London is only an hour away by train, and with the Notswolds equally well connected across the midlands and to the north, it’s a place to slow down without losing touch.
This is not a story of escape, but of connection.
A SENSE OF PLACE
WHERE MARKET TOWNS
MEET MODERN LIFE
Blending timeless charm with modern vitality, the elegant market towns of the Notswolds like Stamford, Uppingham, and Market Harborough offer independent shops, galleries, and cafés set among historic streetscapes.
The surrounding countryside is rich with characterful villages, gently rolling hills, ancient woods, and over 1,000 miles of footpaths and bridleways that invite outdoor exploration.
ROLLING HILLS, ANCIENT WOODS, ENDLESS TRAILS
From the broad slopes of the Vale of Belvoir to the river paths of the Welland Valley, nature here is both accessible and unspoilt.
At its heart lies Rutland Water, a hub for sailing, cycling, and birdwatching. The region’s historic estates, many still family-run and open to the public, provide a quiet thread of continuity, preserving the spirit of place through generations of stewardship and a deep-rooted connection to home and community.
SEASONAL, SIMPLE, FARM TO FORK FOOD
In the Notswolds, food isn’t a trend, it’s an inheritance. This is the birthplace of British icons like Stilton, Melton Mowbray pork pies, and the Lincolnshire sausage. The fertile pastures of the Notswolds continue to feed much of England and generations of farming tradition have instilled a culture where the land defines the table.
Here, culinary heritage runs deep, giving rise to a dynamic new food scene from Michelin-starred restaurants and seasonal dining to artisan bakeries.
HOSTING ART, PERFORMANCE AND PLAY
From renowned galleries to historic theatres and festivals, the Notswolds offers a richly layered cultural scene. Georgian towns, grand estates and woodland clearings set the stage for live performance and world-class events. Here, art, music and theatre flourish alongside sport and seasonal celebration, as centuries-old traditions merge with contemporary energy and a spirit of creativity that draws leading artists, performers and makers from across the country.
THIS IS THE NOTSWOLDS
This is the Notswolds: a region where life feels balanced, rooted in heritage, shaped by community, and enriched by nature. Not a brand. Not a boundary. But a way of seeing: joy in the everyday and luxury in simplicity.
Whether drawn by its landscape, culture, or cuisine, the Notswolds offers a life of understated richness, shaped by history and alive with contemporary spirit. The Notswolds is more than a destination. It’s somewhere to return to. A place to belong. We invite you to step in and discover it for yourself.