CHLOE JONASON IN CONVERSATION
A lampshade in progress at Chloe Jonason & Co, made by hand in her Lincolnshire studio.
Bringing together vintage textiles and timeless design, Chloe creates bespoke soft furnishings, upholstery and homewares with a focus on sustainability and craftsmanship. Based in the Lincolnshire countryside, her passion for interiors began with her own home and grew into a business dedicated to helping others fill their spaces with character and charm. She believes your home should be as unique as you are and loves nothing more than helping people personalise their space.
Every May, Chloe hosts The Orchards Brocante, a unique shopping experience in the garden of her home, bringing together her favourite vintage sellers and designers. It’s the perfect chance to find one-of-a-kind treasures in a beautiful setting.
Chloe discusses her inspirations, creative process and the direction her work is taking.
How would you describe your work?
I create bespoke, handcrafted interiors that feel personal, lived-in, and full of personality. I love working with vintage textiles and sustainable materials to make unique pieces that stand the test of time. Everything is thoughtfully made, with an emphasis on slow design and craftsmanship.
What inspires you?
I’m constantly drawn to history, whether it’s grand country houses, antique fabrics or traditional craftsmanship. I love the idea of giving old pieces new life and blending past and present to create something truly special.
An eclectic mix of vintage art in Chloe’s home in Lincolnshire.
You work with a lot of vintage textiles—how and where do you source your materials?
Sourcing is one of my favorite parts of the process. I spend a lot of time hunting for beautiful fabrics, whether it’s at antique fairs, textile dealers, or even markets abroad. I love discovering pieces with history - vintage saris, old French linens, handwoven suzanis - each one has a story to tell. I also try to repurpose and reuse as much as possible, giving forgotten fabrics a new lease of life in people’s homes.
What draws you to a particular fabric or piece when sourcing materials?
Sourcing is one of my favourite parts of the process! I spend a lot of time hunting for beautiful fabrics, whether it’s at antique fairs, textile dealers or even markets abroad. Some fabrics just have an irresistible quality - maybe it’s the softness of an aged linen or the intricate embroidery on a vintage textile. I also look for pieces that feel timeless and versatile, so they can work in a variety of interiors. If something makes me stop in my tracks, I know it’s special! It’s usually a mix of colour, texture and history. The colour palettes of vintage fabric are so inspiring they have a faded elegance not seen in mass-produced modern-day materials.
The studio creates custom furnishings using vintage textiles drawn from around the world and selected for their colour, character and artisan quality.
Why do you think your work resonates with people?
I think people love the personal, handmade element. There’s something special about knowing a piece has been thoughtfully crafted rather than mass-produced. It adds warmth and soul to a home.
What projects are you excited about right now?
I’ve been working on a new collection of Chik blinds, crafted with natural dyes to match any Farrow & Ball shade. Our unique display solutions for vintage fabrics are always evolving. Particularly popular right now are our stretched Suzani wall hangings and custom lampshades.
Chloe’s work centres on sourcing and reworking beautiful vintage fabrics, celebrating their patina, texture and story while reimagining them for contemporary homes.